Why Does a Business Need a Website?

Disclaimer: This post is primarily written for business owners who don’t have a website.

“Let’s talk numbers first”.

I’m sure that you have heard this statement echoing over and over again in businesses.

Interviews, business meetings, funding processes, projects, etc. Everywhere people ask for numbers first. But ‘why’ do they ask numbers?

Here’s what W. Edwards Deming quotes.

“In God we trust; all others bring data”.

He believed & stated that data measurement and analysis are crucial in the business industry to make the right decisions.

If you have numbers, they usually do all the talking for you.

There are over 1.7 Billion websites on the internet as of 2020. Yes, billion with a ‘B’.

That’s a humongous number, right?

But out of these, there are less than 200 million active websites.

This shows us that people are not serious about their online presence.

If you think your business doesn’t need a website in 2020 then I must say you’re definitely leaving a lot of branding behind.

So let me answer this question, ‘Why Does A Business Need A Website?’ with a few valid and logical points.

The number of Internet users in India has been increasing exponentially in the past few years.

They’re using Facebook, WhatsApp, Instagram, and a lot of other social media platforms.

It is important for you to have a website because you can reach out to your target audience efficiently via digital mediums.

A professionally built website can help you increase your branding, lead generation activities, sales, etc leading to an overall business growth.

Your marketing activities also become flexible when you have a website. To go much deeper into why a website is necessary for your business, keep reading till the very end and get all the answers to your questions.

A Step back to understand why it’s high time to go online

What’s the most important part of your business that affects your profits?

Your consumers, right?

We all know and have witnessed consumer behavior indefinitely changing with time.

With the technology becoming powerful day by day, consumers have now slowly adapted themselves to the digital world.

The digital world is only going to grow stronger and powerful from now on.

And I want you to be the early mover.

To justify what I just said, let’s take a quick example of Yellow Pages.

I’m sure your nostalgic feelings are gushing out right now just by reading the word ’Yellow Pages’.

I doubt that book is used now. Some people might have preserved it but it definitely is not in production.

So, you might wonder as to why Yellow Pages isn’t being used anymore.

But isn’t it much more feasible for you or me to find a local store or a vendor using the internet instead of finding my way out searching the yellow pages book?

The need to search for a local store or business still exists but the way of doing it has changed.

That’s called consumer behavior.

The problem and the solution are still the same but the medium has changed.

The same business has now moved to digital platforms.

Here is the website of yellow pages: Yellowpages.in to show you the change in medium.

Along with Yellow Pages, we have more companies like JustDial, IndiaMart, etc. doing the same thing and solving the same problem.

It’s high time that your business should be present where your customers are in order to attract maximum consumers to your business.

This was just about consumer behavior, there are so many more reasons for you to get a business website right away.

Here are my 10 reasons on why you should get a website for your business

1. Attract new customers

There is a good percentage of your lookalike customers on the internet.

Research by mindwhat.com says that “81% of Shoppers Conduct Online Research Before Buying”.

So, if your potential customers don’t see your presence there, you have already lost an opportunity.

With SEO and other Digital Marketing activities, you can attract new customers from the search engines.

So make sure you build your business website so that you don’t end up losing a share of this market.

2. Your website can be available 24*7

Once you have a website it becomes an individual entity.

It will be available 24*7, even if you’re not. It becomes independent of your office hours.

It covers up for you when you’re not available. After all, time is money!

3. Having a website adds instant credibility to your business

Since every market is crowded and each business has competitors, it has become hard for the customers to make a choice with the options available.

In fact, a research states 30 percent of consumers won’t consider a business without a website.

They usually do a background check and research about the company.

And having a website with your product information, previous works, services, testimonials, etc can win the customer from you.

Basically, it makes your business look more professional and trustworthy.

4. All Questions Answered at One Place

A lot of your potential customers will have the same questions over and over again.

Questions like How do I contact you? What is your email ID? What is your office address? What is the cost of your product, etc.

All of these frequently answered questions can be answered all at once by having a website for your business.

You just have to share one single URL every time and the page works its way for you.

5. Position yourself

Website can set the right perspective for your business.

It clearly establishes your company’s place in the industry.

Along with attracting the right audience, it can also repel the wrong set of audience.

It is very important for a business to say what they don’t do along with what they do.

Mind you, your social media channels CANNOT do this for you.

6. Better Showcase of your products or services

Customers are looking for all the information about a product or service in one place.

Just like the quote “A picture speaks a thousand words”

You can have the flexibility of adding images, videos, testimonials, pricing tables, etc to your website pages.

That way you don’t have to ask your customers to look for it in different places.

Make it easy for them to decide that your company is the best and convert them into customers instantly.

7. Communication becomes professional

Commercial communications in every industry including b2b, industrial, manufacturing, etc happens digitally these days.

Sending an email from a free Gmail account might be awkward.

Getting your business a domain and having a professional email setup with your domain can make communications more professional.

As your business grows, scammers and spammers take advantage of it. Any person can create a Gmail account with your business name or a name which is very close to your business name and portray themselves as you.

I don’t think you would like to be in that situation, nobody would.

So, go get yourself a domain, website, email, etc and show the world the real you.

8. Easy to update Mass Information

A lot of things in your business might change from time to time.

Say, product features, service pricing, etc.

You can’t keep printing new pamphlets every now and then.

A website can help you add, remove, and update content without a hassle. The faster, the better, isn’t it?

9. Flexibility with different types of Digital Marketing activities

Website is the center for a lot of Digital Marketing activities.

From generating leads to converting them as customers via digital marketing requires you to have a website.

Yes, the Facebook page and other social media handles are just not enough.

It doesn’t give you the flexibility that a website can provide.

10. It’s not as hard, or as expensive, as you think

With Content Management systems like WordPress, Drupal, etc. building websites has not only become easy but it has also become affordable.

There are a ton of website developers out there who charge peanuts. Yes, it’s not going to cost you a fortune and it’s totally worth your time, money & effort.

But remember to get it developed from a renowned developer at a good price because websites offer a better return on investment than any other form of advertising.

Final Verdict

I hope this article has thrown enough light on all the details regarding ‘ Why does a business need a website’ and made you say to yourself, Yes! I definitely need a website for my business.

The cons of not having a website are definitely more.

You cannot afford to not have a website in this digital era.

Like I said earlier, a website is an asset to your business and not an expense.

If you need to get a website for your business, do contact Whyhostwithme which is my web development company.

We would love to create a digital masterpiece for you.

That’s all regarding this post, I assure your numbers will surely multiply with the birth and results of your business website.

To your success
Shreyas Umesh