The Battle for Uber: Lessons for Entrepreneurs and Marketers
The TV show “Super Pumped: The Battle for Uber” is more than just a tale of corporate drama. It shows us the ups and downs of starting a business and …
13 Business/Marketing lessons from MamaEarth and its Co-founders (Ghazal Alagh and Varun Alagh)
MamaEarth has been in the business news yet again as they managed to become the first unicorn ($1.2 billion valuation) in India for 2022. If you’re a millennial reading this, …
An Introductory, Comprehensive guide to Performance Marketing
According to ZipRecruiter, the average annual pay for a Performance Marketer in the US is $60,000 (stats as of March 2021). Naukri, India’s biggest job portal, has listed close to …
Why Does a Business Need a Website?
Disclaimer: This post is primarily written for business owners who don’t have a website. “Let’s talk numbers first”. I’m sure that you have heard this statement echoing over and over …