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Shreyas Umesh

Hey! I’m a Civil Engineer by Education, Performance Marketer by Profession, and a Blogger by Passion.

The Battle for Uber: Lessons for Entrepreneurs and Marketers

October 29, 2023October 26, 2023 by Shreyas Umesh

The TV show “Super Pumped: The Battle for Uber” is more than just a tale of corporate drama. It shows us the ups and downs of starting a business and …

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13 Business/Marketing lessons from MamaEarth and its Co-founders (Ghazal Alagh and Varun Alagh)

February 28, 2022February 27, 2022 by Shreyas Umesh

MamaEarth has been in the business news yet again as they managed to become the first unicorn ($1.2 billion valuation) in India for 2022. If you’re a millennial reading this, …

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An Introductory, Comprehensive guide to Performance Marketing

August 4, 2021June 16, 2021 by Shreyas Umesh
Performance marketing

According to ZipRecruiter, the average annual pay for a Performance Marketer in the US is $60,000 (stats as of March 2021). Naukri, India’s biggest job portal, has listed close to …

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Why Does a Business Need a Website?

June 9, 2020June 9, 2020 by Shreyas Umesh
Why Does a Website Need a Website

Disclaimer: This post is primarily written for business owners who don’t have a website. “Let’s talk numbers first”. I’m sure that you have heard this statement echoing over and over …

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About Shreyas Umesh

Hey!  I’m a Civil Engineer by Education, Performance Marketer by Profession, and a Blogger by Passion.

My Story

Recent Posts

  • The Battle for Uber: Lessons for Entrepreneurs and Marketers
  • 13 Business/Marketing lessons from MamaEarth and its Co-founders (Ghazal Alagh and Varun Alagh)
  • An Introductory, Comprehensive guide to Performance Marketing
  • Why Does a Business Need a Website?

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